Efectos Secundarios
Client...........................AIBG
Year..............................2026
Agency........................Burns
Eating has side effects. We made sure they were all around the city
AIBG wanted to make sure people knew about the power food has to change your mood. So we created a print campaign showing the side effects of food: happiness, pleasure, surprise, curiosity… A campaign that was displayed all around Madrid.
A campaign that got so personal, one of us is even in it.